The 12-storey boutique midrise at Queen and Lisgar Street symbolizes the essence of everything Queen West stands for: cutting edge style, art, fashion, culture and cuisine. With its trendy architecture, cosmopolitan lobby and modern urban suite designs, 1117 Queen West address those who like to live life raw, organic and unscripted. Design a wordmark for Grid condominium and a 12-page promotional sales brochure distributed at the sales centre as a take-away by potential buyers. A square grid shape like a wordmark is designed to show personal space and compartments. Not luxury, but in the range type condominiums. The colour black represents modernism and elegance.